You know what they say—Rome wasn’t built in a day.



From starting out as a makeup brand, the Fenty Universe—also known as the ‘Fentyverse’—has evolved into an iconic beauty empire, presenting a powerhouse collection of fashion, makeup, haircare, skincare, and lip care.
A new take on pout prep.
Revive and strengthen your lips’ moisture barrier with Fenty Skin’s hydrating, nourishing + refreshing lip care.



The finalized digital copy assets
I developed for Fenty Skin’s
clinically-backed lip care, in collaboration
with Fenty’s Digital Copy Team.